Useful in practice.
Start with the needs of the people doing the work.
About StormBooked
Technology should
work for people.
It should be useful, understandable, and easy to work with. That belief guides how we build StormBooked.
We’re building technology for roofing teams, with a focus on property research, field documentation, and the handoff to the office. Our aim is to make information easier to use and the next step easier to understand.
Roofing is a team effort. Someone holds the ladder. Someone brings the missing tool. Someone keeps the job moving. We believe technology should offer that same practical support to the people doing the work.
Meet Michael Williams II
Michael Williams II
Co-founder & Chief Technology Officer
Michael brings a background spanning engineering, product, sales, and customer-facing technical work. His experience includes work at PayPal and Uber, along with years working in Google Cloud.
Across those experiences, he has helped customers connect technology decisions with business needs. At StormBooked, he brings that perspective directly into building the product.
Michael enjoys getting his hands dirty: understanding a problem, working through the details, and building something useful. He cares about what happens when someone actually sits down to use the technology—and whether it makes their work easier.
Meet Taj Holt
Taj Holt
Co-founder & Chief of Operations
Taj brings a background in field operations, sales, and property insurance. His experience includes leading electrical crews, working in insurance sales, and spending years on the ground after major storms.
Through that work, he saw how bad leads and wasted knocks can cost roofing contractors time and money. At StormBooked, he brings that perspective to running operations and building relationships with contractors.
Taj enjoys helping people and moving fast: learning something new, putting it to work, and getting the details right. His approach is simple: help the customer, and the sales will follow.
Meet Raleigh Dickey
Raleigh Dickey
Chief Data Officer
Hailing from Ohio, Raleigh brings more than 25 years of industry experience to StormBooked as Chief Data Officer.
Meet AJ Martin
AJ Martin
Head of Supplement Operations
AJ leads StormBooked’s supplement operations, bringing a background in insurance adjusting and supplement review. He focuses on understanding the request, checking the evidence and explaining the supported result.
StormBooked’s supplement team serves roofing and restoration contractors in all 50 states and Washington, D.C. The wider team includes specialists with 25 years of industry experience. Each project is assigned to a specialist serving its location.
His approach starts with the current carrier estimate, the contractor’s itemized estimate, photos and the homeowner’s policy. He works through the requested changes, documents what the file supports and identifies where more evidence is needed.
At StormBooked, AJ is shaping a practical workflow for contractors: a complete intake, human review, estimate preparation in Xactimate and a finished package for carrier submission with the homeowner copied. Each step gives the next person the information they need to move the file forward.
Meet Gerard Murrell
Gerard Murrell
Growth Advisor
Gerard brings a background spanning management consulting and business development. His experience includes work at Deloitte, PwC, and Infosys.
Across those experiences, he has helped customers from Fortune 100 to the mid-market use complex technologies to simplify internal stakeholder and customer experiences.
The standard we build toward
Clear about what’s possible.
Explain what’s available, what needs setup, and where human judgment matters.
Thoughtful about the next step.
Design with the people receiving the information in mind, from the field to the office.
These principles guide our decisions as StormBooked develops.
Get to know StormBooked
Start with a conversation about your territory and your team. We’ll walk through the available tools, explain their scope, and discuss whether there’s a fit.